the power of personal notes

This powerful culture tool fits in an envelope.

As a child, there was one thing I hated about birthdays:
writing thank-you notes.
It felt like a tedious chore.
Now I see it as a superpower.

Doug Conant famously wrote over 30,000 personal notes during his time as CEO of Campbell’s Soup.
It wasn't corporate strategy.
It was care - what he called "honoring people".
And it helped revive a floundering company.

At COOK, founder Ed Perry is a prolific note-writer.
He calls it making time for micro-connections.

When someone receives a personal note, they feel they matter.
Noticed. Needed. Affirmed.
(Zach Mercurio, Ph.D.'s three ingredients for “mattering” at work.)

In an age of Slack pings and AI blur, a pen and card might just be the boldest move you can make.
What would change if you spent 15 minutes this Friday writing notes instead of reports?
What might ripple from one sentence of sincerity?