how to get big results

This insight fueled the growth of COOK from £30m to £130m.
It's the foundation of our award-winning culture.

We call it the Big Relationships model, created more than a decade ago.

The insight at its heart:
big results come from big relationships.

It means accepting that any business is just people coming together to do something they couldn't do alone.
The relationships between those people will decide your future.

This model gave us a lens to fix problems at the root.
We found nearly every issue can be traced back to a lack of:

Unity - are we all in, united behind purpose, values, goals and a sense of shared identity?

Clarity - do we understand clearly what's to be done, how to do it, and who's role and responsibility it is?

Appreciation - do we value what everybody brings, their different contributions and contexts, and make this known?

Change moves at the speed of trust, said Stephen Covey.
And trust moves at the speed of relationships.

Got a challenge on your hands?
Look at it through the Big Relationships lens.
What do you notice now?